Ben & Jerry’s. Just the name conjures up images of creamy, delicious ice cream. But their commercials? They’re often as unique and flavorful as the ice cream itself! Forget the slick, corporate pitches you might expect. B&J commercials often lean into humor, social consciousness, and downright quirkiness. They’ve always been a brand willing to take a stand and let their values shine through, and that definitely translates into their advertising. So, what makes a Ben & Jerry’s commercial stand out? Let’s take a look:
- Emphasis on Fairtrade and Ethical Sourcing: Many B&J commercials highlight their commitment to fair trade practices and sustainable sourcing. They’ll often showcase the farmers and communities involved in producing the ingredients that go into their ice cream. This isn’t just a marketing ploy; it’s a core value they consistently communicate.
- Humorous Storytelling: B&J isn’t afraid to get a little silly. Their commercials frequently feature quirky characters, absurd situations, and a healthy dose of self-deprecating humor. They understand that ice cream is a treat, and their commercials reflect that lightheartedness.
- Advocacy and Social Commentary: Ben & Jerry’s has a long history of taking a stand on social issues, and their commercials are no exception. They’ve tackled topics like climate change, voting rights, and racial justice. These commercials often aim to raise awareness and encourage viewers to get involved.
- Focus on Ingredients: While not always the primary focus, B&J commercials often showcase the quality and naturalness of their ingredients. They emphasize the real cream, the chunks of chocolate, and the fresh fruit that make their ice cream so delicious.
- DIY Aesthetic (Sometimes): While some commercials are professionally produced, others have a more homespun, DIY feel. This adds to the brand’s authenticity and reinforces their image as a company that’s not afraid to be different.
Ultimately, Ben & Jerry’s commercials aim to do more than just sell ice cream. They want to connect with consumers on a deeper level, showcasing their values and making a positive impact on the world. And while you’re watching, they hope you’ll grab a pint!
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P.J. Commercials ET53OZP | Richard Cutler | Flickr
P.J. Commercials ET53OZP | Richard Cutler | Flickr
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